Ripple Executive Unveils XRP E-Commerce Platform

Ripple’s director of product is pulling back the curtain on an XRP payments project called Payburner.

The platform, which Craig Dewitt is building as a side project, is designed to make it extremely simple to send and receive e-commerce payments.

In a new Thinking Crypto interview, Dewitt says that while working on an XRP-centered music platform, it quickly became clear that a universal one-click crypto payments system is sorely needed.

“Payburner got started because we had this idea for xSongs and then we realized that there wasn’t actually a great ecosystem for individuals to do peer-to-peer payments using XRP. It was interesting to see in the initial version of xSongs, the vast majority of payments were coming from digital asset exchanges…

People were buying songs for 20 XRP which was the weirdest thing… turns out that that’s the [minimum] withdrawal for a lot of these exchanges…

Then it kind of dawned on us that actually there hasn’t been [an] excellent wallet infrastructure that makes things really easy for customers [of] xSongs to actually leverage XRP.”

The Ripple executive launched xSongs in December, a new digital marketplace that allows artists to sell their songs online for XRP. There’s no fee to upload or post songs, and artists receive 100% of the revenue from their sales through peer-to-peer XRP payments.

DeWitt says that Payburner will launch as a Chrome extension and will also be available as a WordPress plugin, making it available to approximately 455,000,00 websites.

“When you look at the distribution of websites today, you have a vast majority of websites that run on WordPress. One thing that we’re really excited about is by building a plugin to WordPress, you could make it very easy for people who want to receive XRP and payment for goods to have that plugin.

Then you have a built-in ecosystem of people who are easily able to purchase [the goods] using the Payburner plugin that they have in their browser. 

So the way that we’re approaching this is really one of a two-sided market. One where you have sellers and one that you have buyers. We’re going to go actively cultivate the ecosystem on both sides to make a better experience for both parties.”

Check Latest News Headlines

Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any loses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.